Three scantily clad models will spend the day posing inside the pop-up advert at London's Westfield Shopping Centre.
One blonde model sits half-naked behind a fluffy cloud, while another poses wrapped behind a tree.
In the middle of the billboard, one tall beauty, dressed in a short pink dress, sits on a swing and reaches out to surprise shoppers with her toes.
The models reach out to touch shoppers (Photo: PA) The trio are helping to advertise Johnson's 24hour Moisture body lotion with the 20ft by 10ft ‘World of Softness’ billboard.
In 2005, 40 models partied in the side of a building as part of New York's first ever live billboard promoting Calvin Klein Cosmetics.
Earlier this year, the first 'scented billboard' was also launched by the Bloom grocery chain in North Carolina to promote the sale of beef.
http://www.metro.co.uk/lifestyle/843313-models-give-shoppers-a-shock-as-billboard-comes-to-life
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